Freelance designer, writer and editor. My day job is in communications and content marketing.
Some designs aren’t polished and clean. They are rough, jarring and ragged. Yet they still work and communicate effectively. This class of websites makes up the raw trend called brutalism.
You’ve been working on a client project for a little while now. It could be a website design, brochure, or something else altogether — but you’ve spent some time on it. You like the concept. Is that all you need to go back to the client with? Or do you need to create a couple more options for the design review?
There’s a balance of creating enough for a client to choose from, and avoiding work that you know will certainly just get thrown aside. If you know the client well, chances are you can present just one design option. (Seriously!)
While every design project is a little bit different, almost every client expects you to be a jack of all trades to some degree. Regardless of the project, designers are often expected to provide a complete solution for clients, even though most of us don’t have all the same skills.
In addition to design, clients may ask for expertise in marketing, code, or illustration. It can be a difficult balance at times. But knowing what clients might expect can help you have a plan for how to deal with specific requests, whether it is offering a referral to someone else or adding a new skill to your portfolio.
The body text on your website is too small. While desktop monitors and phone screens seem to be increasing in size, body font sizes have seemingly shrunk. While their original size is the same, they feel smaller than ever.
There’s a trending topic in website design navigation: sidebar menus. More designers are working with vertical side navigation for projects, with a specific location on the left side for many of these website designs.
So what in the heck is a color font? It’s a term that keeps popping up and is starting to gain traction, although use in large design projects is still in its infancy.
There’s a new favorite shape in design these days – the polygon. These affectionately called “poly shapes” are popping up on websites, posters and in printed projects. And one of the best parts of this versatile trend is that each of these designs is so different.
Do you ever get overwhelmed by the number of choices you have to make in a day? It’s a pretty common phenomenon. The same can happen when a user visits a website. Too many choices can fatigue the user and totally overwhelm the senses.
The internet is a tangled mess that’s visually overloaded. There’s so much to look at… and read… and comprehend, that it can be difficult to find focus and figure out what is important.
Is the flat design trend finished? We don’t think so. It’s not dead yet. But the trend has evolved to be less stark and more engaging for users.
“If only I had more time!” Do you hear yourself saying this about projects from time to time? (I know I’m guilty.) Time can be one of the biggest obstacles to getting more done as a freelance designer.
Every trend eventually makes a comeback. Sometimes that even applies to trends that are more difficult to understand.
Drumroll, please. It’s the design geek Grammy’s. Pantone recently named its color of the year – 15-0343, more commonly known as Greenery.
This is the time of year where everyone starts to think “new.” New year. New resolutions. New design trends.
White, stark backgrounds are so 2016. It’s time to give your website a quick refresh with a new, more modern background treatment.